Novero Homes

The Brief

The client approached us wanting to rebrand their existing family run business, Dimeglio Construction. They wanted the new brand to be modern, memorable, and still reflect their Italian heritage. The company is growing rapidly and offering more services so the brand needs to adapt easily to future growth.

The name and brand, Novero Homes, was developed from the Italian word “Novero” meaning “group”. This reflects the growth of the company, expanding beyond the client and his father. The new name also speaks to the strength and diversity of their group of trades, skills and value-added services. The logo identity was designed to balance the strong Novero wordmark with a structural line icon. The logo needed to adapt to large exterior signage and vehicles as well as smaller applications on clothing and digital mediums.