Clarity Therapy

The Brief

We were first approached to help with the naming, branding and website of the client’s new counselling practice. We were faced with the challenge to develop a name and brand that instills a sense of calm, confidence, hope and safety. The practice has two locations, one downtown Vancouver in the Burrard Building and one in Abbotsford, so it was important to strike the right balance of modern approachability to fit with both locations.

The name and brand, Clarity Therapy, represents the goal of having a clear path forward, seeing above the clutter that fills our lives, and moving towards a positive future. The logo identity was inspired by the art-deco details of the iconic Burrard Building and represents the interwoven layers of people, paths and choices that make up every life story.