Red Alchemy Branding

Alchemy: a magical power or process of transforming something common into something of great value, such as gold.

This was our starting point for the branding of Red Alchemy Photographic Arts. We wanted to communicate the transformation of ordinary moments into images that you’ll want to remember and celebrate forever. We used a bold poppy red colour to tie in Jenn’s Chinese heritage, an elegant damask pattern to represent the couture portrait focus of the business, and edged the business cards in gold foil to represent the alchemy process.

Project includes: branding, stationery design, website design