New look, new website for UBC Sororities

Just in time for the back-to-school season, UBC Sororities is debuting a fresh new look and a brand new website! We’ve been working closely with the organization these past few months to create a brand identity that would best represent its community of strong, diverse, and creative women.

The result is a design that stays true to UBC Sororities’ vision: fun, youthful, and feminine while keeping an overall tone of professionalism. The new design also creatively reflects UBC Sororities’ history and values: the logo, comprised of four inner laurel leaves, represents the organization’s deep-seeded roots in university culture and their four core values; the combination of modern and script typefaces represents the strong and stable nature of their education and environment; and the soft colour palette of blues and greens represents the aspect of growth.

You can peep the pictures below or check out UBC Sororities’ new website for yourself here:


posted by Lucy Lau at 11:28 am | comments | permalink | latest project, paperclip projects

CTM Letterpressed DVD Packaging has arrived!

CTM-packageWe are excited to finally have the dvd packaging for Capture the Moment Media up on our portfolio now, thank you to Janelle Photography for doing such a great job of the photos.

This project was one of the highlights of 2013 for us, not only because John and Mat of Capture the Moment Media are two of the most fun, energetic and creative people I’ve ever met, but they wanted a unique and awesome way to present the final videos to their clients so we were able to explore some fun options. Once we decided to use letterpress printing for their business cards it only made sense that we’d carry this through to the dvd packaging. We worked with Porchlight Press in Vancouver for the letterpress printing and production of the packages and couldn’t be happier with the final printed product.

Paperclip-24-CTM-spine Paperclip-28-CTM-detail

We decided to do a blind emboss of the signature CTM pattern all over the front of the package and the dvd sleeve to give a subtle pattern but keep the clean, minimal look on the front so that the logo and the word “play” really popped. When you pull the exterior box off of the package you reveal the full tagline “Just Press Play”. The blue interior is hidden until you open the front cover of the package and then BAM!, it’s an explosion of colour and pattern.

Paperclip-17-Front-cover-of-packagePaperclip-5-dvd-open Paperclip-30-CTM-disc-sleeve

The dvd and blu-ray discs were printed by Pressing Media, they were great to deal with and were amazingly efficient and communicated the stage of production at every step.

We love letterpress and packaging more than ever, we can’t wait for the next project!

Client: Capture the Moment Media

Printers: Porchlight Press, Pressing Media

Photography: Janelle Photography


posted by admin at 11:23 am | comments | permalink | paperclip projects | Tagged , ,

beauty on garbage

Wow I’m feeling inspired to pick up my calligraphy pens and start cruising Vancouver’s alleys after coming across the work of Garbage Beauty  from Montreal. This crew of 4 make beautiful marks on the trash that Montreal residents leave on the streets. Another reason I need to visit this city…though I never thought I would be planing travel dates around garbage pick up days.

The translated quote below and images are all from Garbage Beauty’s Facebook page. They are also featured in the latest Uppercase magazine.

Montreal is generous in “garbage” and bins, reflecting a consumer society that is tired and gets rid of objects without hesitation full of life and history. Before disappearing from your sidewalks, some of them still have things to tell you.

b69a280c82ae11e3b93c0aee2b594061_811525_467806803308660_953342957_n 282898_390170481072293_616941616_n 393103_443835555705785_1293971804_n 580190_467806726642001_227939250_n 603790_439521066137234_439002397_n 998164_467806989975308_533542497_n 1011872_467806986641975_1977938_n 1011933_467806889975318_244903462_n 1229850_497448937011113_1196955239_n gb16

posted by admin at 11:26 am | comments | permalink | inspiration | Tagged ,

tour of casco viejo


Happy new year everyone! We’re back from a  much needed vacation and excited to start this year off with renewed energy. My husband Mike and I spent two weeks in Panama touring through the old streets of Panama City, driving up to Santa Catalina on the Pacific coast and finishing the trip off in Bocas Del Toro. We had quite the adventure filled with beautiful beaches, bumpy roads, as much seafood as we could eat and $1 beers. There’s a few things we’d do differently in hindsight but I’d highly recommend Panama to those who like to explore off the beaten path.

We started our trip off in Panama City, here are a few photos of Casco Viejo, the old section of Panama City.  I could have walked all day taking photos of peeling paint, crumbling buildings, hand-painted signs and the shells of buildings being restored into boutique hotels and hip restaurants. While touring this area I highly recommend Rene Cafe in Plaza Independencia as well as Tantolo Restaurant and rooftop bar. We didn’t make it to the seafood market which I regret, apparently  it’s THE place to try every type of ceviche for cheap. Next time!

panama-streets panama-old-town panama-old-town-new-town panama-doorway

posted by admin at 12:57 pm | comments | permalink | travel | Tagged ,

Our latest projects…of the year

It’s been a busy year over here as I’m sure is apparent from the delay in blog posts. I wish I could still blame my delinquency on my wedding but that was last year’s excuse, and I hate excuses.

I finally set aside some time for working on the business this month. This really is the hardest thing as a designer because it’s so fun working on other people’s businesses! First priority was to update our portfolio with this year’s branding and website design projects, we’re still photographing the printed collateral for a few projects so stay tuned for further updates.

In no particular order, here’s a recap of some of the projects we’ve been lucky to work on this year with our amazing clients.

1. Capture the Moment Media branding, package design & responsive website

Capture the moment media tablet

2. Pacific Dermaesthetics branding & responsive website

Pacific Dermaesthetics Tablet

3. Delta Laser & Lougheed Laser websites, stationery & brochure


4. Janelle Photography branding & website


5. Live Kitsilano website


6. Bell Alliance Group website


7. Red Alchemy Photographic Arts branding & website


8. Timothy Corlis & Silent Dawn websites


9. Yaya Baby branding & website


10. Union Wood Company website


I hope to have the photos of our branding, packaging and event design projects on the website before the end of the year. Stay tuned!



posted by admin at 2:46 pm | comments | permalink | paperclip projects | Tagged , ,

Interlink 2012

Instagram shots from Paul Boag and Graham Ballantyne

Here’s a quick recap of the Interlink Conference 2012 I attended yesterday…which was AWESOME.  It was an intimate group of 200 designers, developers, content strategists and digital nerds all nerding out together over how to build and craft a better web. Shout out to Shawn Johnston for organizing such a great event.

I won’t lie, my primary reason for attending was to hear Jessica Hische present, I love her lettering design. She did not disappoint, she talks like a trucker and her work is so exquisitely beautiful and witty and at times hilariously dark. I can’t wait to see her film titles in the new Wes Anderson movie, Moonlight Kingdom.

I expected a few of the presenters to be way over my head – I don’t write code, I hire developers to write code for the websites I design. Pleasant surprise, I felt in my element for most of the speakers and it was clear that they are passionate about what they do and how to make a better web. Paul Boag had the room rolling in laughter, Erin Kissane got us thinking about designing systems, not just websites, and made us hungry with all of her food slide references and Jon Tan reminded me why I love typography “Good typography induces a good mood.” I was truly impressed with each and every presenter and came away inspired and wanting to learn more.

I always like to know what other designers are reading so here’s the list of books mentioned by yesterday’s speakers:

The Shape of Design – Frank Chimero
Responsive Web Design – Ethan Marcotte
A Pattern Language – Christopher Alexander
With Wakened Hands – James Krenov
Dear Sugar – The Rumpus online advice column
Scalable and Modular Architecture for CSS – Jonathan Snook
The Laws of Simplicity – John Maeda
Client Centric Web Design – Paul Boag
What is Reading For -Robert Bringhurst
Elements of Typographic Style – Robert Bringhurst
Detail in Typography – Jost Hochuli
Branding With Type – Stefan Rogener

And lastly, Cameron Moll shot this beautiful video of Vancouver the day before the conference – nice reminder of how lucky we are to live in such a gorgeous city.

Vancouver from Cameron Moll on Vimeo.

Instagram images from Paul Boag and Graham Ballantyne

posted by admin at 11:04 am | 1 comment | permalink | event design | Tagged

nagging doubt

Two of my favorite things are coming together in this post, hand lettering type and Okanagan wine. Growing up in the Okanagan and having my dad working in the wine industry as his retirement job has made me quite loyal to Okanagan wines but it helps that these wineries have some of the best packaging out there thanks to Brandever and their genius art direction and design work. I’m weak for a great label and this might be my favorite wine label to date, Nagging Doubt from Okanagan Falls, I can’t wait to try the wine.

artwork by Dana Tanamachi, art direction by Brandever

Wine packaging by Brandever

Check out the video of how the chalk artwork was created, this is why I want to learn calligraphy and hand lettering. I am in love with Dana Tanamachi’s work, check out her website for more inspiring samples.

Nagging Doubt Viognier from Dana Tanamachi on Vimeo.

{images from Dana Tanamachi}

posted by admin at 10:11 am | 2 comments | permalink | inspiration | Tagged , ,

Unveiling Vancouver’s newest design talent

We’ve been busy working on the Blanche Macdonald graduate fashion show marketing materials over the past few weeks and tonight is the big night! Can’t wait to see all of our work printed, and I’m really excited to see the Vancouver’s newest fashion designers unveil their work on the runway. If you’re interested in attending the show here are the details. Stay tuned for photos from the show…


Fashion design by Sara Armstrong

posted by admin at 11:16 am | comments | permalink | studio news | Tagged , ,

latest project: mango design co. has a fresh new look

I’ve been working with Tanya Mclean of Mango Design Co. since 2007. We met playing soccer and quickly realized we not only shared a love for sliding in mud but that we share the same clean, modern design aesthetic and a passion for environmentally conscious design. As you’ll see on her newly launched site, Tanya designs stunningly beautiful homes. Her eye for unique details, clean lines and an eclectic mix of materials is her trademark style. Every material she uses is carefully considered and she maximizes the space and efficiency of each room.

Tanya’s portfolio has evolved over the past 3 years since we completed her first website, it was time for a fresh new look. Tanya wanted a clean, simple, elegant feel with a touch of whimsical, feminine detail. We really wanted to highlight the beautiful architectural photography and it was important that she could update the portfolio herself as she completed new projects.

The result: a beautiful, clean, gallery-style WordPress website,

mango has a new website!

mango portfolio

mango profile

Architectural photography by Eric Saczuk
See more mango design co. branding in our portfolio

posted by admin at 4:47 pm | comments | permalink | paperclip projects | Tagged , , ,

union wood company opens shop!

union wood company

A few of our favorites from Union Wood Co.

Happy Friday everyone! To celebrate the end of the week we’ve got some exciting news from one of our awesome clients, Union Wood Company.

“Our store is now open for business!

After 3 long months of blood, sweat and well, mostly blood and sweat; we are now ready to open our doors to the public. We’ve been working hard sawing, cutting, sanding, traveling and collecting tons of unique items for your home. Union Wood & Supply Co has expanded beyond custom furniture and have packed our retail space with all kinds of furniture, industrial antiques, lighting and other vintage goods that you need to meet the aesthetic. Come pay us a visit and fill your boots.”

503 Railway Street, Vancouver, BC

View Larger Map

Hours of Operation
Thursday/ Friday 10-5, Saturdays 11-4 & anytime by appointment

(604) 675 9033
Visit us on Facebook!

posted by admin at 8:29 am | comments | permalink | shopwatch, studio news | Tagged

our latest project: the scott residence

This week was a whirlwind of activity and I’m just about to jet off to the SOHO/ SME expo and the IDS West show (which I look forward to all year!) but I wanted to quickly show our latest project that just went live.

Shane of Sterling Solutions asked us to help out with designing a two page listing site for a high-end luxury property in the Lower Mainland, The Scott Residence. He wanted clean, modern and elegant…so we set to work and produced the following website.


The Scott Residence website


Scott Residence home page

scott-residence listing page

Scott Residence listing page

I hope you all have a great Friday, and we’d love to hear your own ideas for web projects. Feel free to contact us via email for a consultation.

posted by admin at 9:13 am | comments | permalink | paperclip projects | Tagged , ,

social media for small business

I attended Friday’s session of Social Media Week in Vancouver last week and found myself overwhelmed and excited. Overwhelmed at the fast trajectory social media is on but excited at the possibilites, not only for me and my business but for my clients as well. The key message I took away was to use social media to engage with your customers, it’s not about making a direct sale over linked in, twitter or facebook. The goal is to build relationships, build trust, and give your viewers a closer look at what makes you and your business tick. This isn’t to say that social media is for everyone and every business, but it can be a revolutionary marketing tool if used effectively. It has never been so easy to connect with a large number of people to get your message across, so make sure that those messages are valuable and meaningful.

Check out the infographic below from crowdspring for a creative look at how small businesses are using social media. I can vouch for the fact that Facebook has been the leading number of referrals to the paperclip creative website as well as our sister company, paperclip collective. What has your experience been?

social media for small business

posted by admin at 10:26 am | 1 comment | permalink | event design, studio news | Tagged ,

paperclip project: Pacific Dermaesthetics ad on Vitamin Daily

Our latest ad campaign for Pacific Dermaesthetics is on Vitamin Daily today! It’s always a fun surprise when our work shows up in our inbox. This was an interesting challenge as the client wanted to capture the audience’s attention with an intriguing image, with the subject matter being “hair removal” there were a few laughs had while brainstorming image concepts.  The final campaign plays with the idea of women hiding at home in their slippers waiting out the last couple of torturous hairy-legged days before their waxing appointment. With Pacific Dermaesthetics new fast and painless laser hair removal technology you never need to hide at home again.

Pacific Dermaesthetics Ad Campaign
posted by admin at 8:53 am | comments | permalink | paperclip projects | Tagged ,

friday guest blogger at paperclip collective

Every friday I’ll be doing a guest blog post at paperclip collective, this is where I get to be a bit girly and blog about pretty, whimsical design and inspiration and as I’m getting married next year it’ll often be wedding inspired.

This weeks guest post, some amazing laser-cut wedding invitations – for anyone who is a typography or design nerd you’ll appreciate this. To see the full blog post click here…

Laser-cut wedding invitations for a forest inspired wedding

{image from don’t ruin my wedding blog)



posted by admin at 10:09 am | comments | permalink | inspiration | Tagged ,

Big news!

Paperclip Creative Branding and Website DesignI’m sure all creatives can attest to this but there’s nothing more time consuming than designing your own website. All of a sudden you are your own worst client and schedules and timelines seem to get thrown out the window. The vision is there but the manpower is working on other client projects. And weekends? Well it’s summer… and I’m a bit of a summer-aholic.

So we’re really excited to finally launch Paperclip Creative, the “sister” (literally) company to Paperclip Collective. Papercip Collective has been in business for over a year now and we have realized that one website and business model wasn’t enough to showcase everything that we do. So here is the new awesome format:

Paperclip Creative is our marketing and portfolio website for everything that is related to branding, website design, logo design, print and packaging.

Paperclip Collective targets the wedding industry and showcases Janelle’s wedding and lifestyle photography as well as Christina’s wedding branding and invitation designs.

If you like what you see and are in need of a custom wordpress website, branding or design services please drop us a line and say hello, we’d love to discuss your ideas!

Thanks to Chloe Handley for her amazing programming skills, Janelle Morcombe for her photography, and a special shout out to Claire Hatcher and Joel Lazeski for being our IE8 testers.
posted by admin at 12:13 pm | comments | permalink | paperclip projects, studio news | Tagged , ,