New look, new website for UBC Sororities

Just in time for the back-to-school season, UBC Sororities is debuting a fresh new look and a brand new website! We’ve been working closely with the organization these past few months to create a brand identity that would best represent its community of strong, diverse, and creative women.

The result is a design that stays true to UBC Sororities’ vision: fun, youthful, and feminine while keeping an overall tone of professionalism. The new design also creatively reflects UBC Sororities’ history and values: the logo, comprised of four inner laurel leaves, represents the organization’s deep-seeded roots in university culture and their four core values; the combination of modern and script typefaces represents the strong and stable nature of their education and environment; and the soft colour palette of blues and greens represents the aspect of growth.

You can peep the pictures below or check out UBC Sororities’ new website for yourself here:


posted by Lucy Lau at 11:28 am | comments | permalink | latest project, paperclip projects